Public Power

With over 15 years as public power's vendor of choice for customer, employee, and market research studies, and more than 500,000 interviews with customers of public power utilities, SDS is the expert in customer surveys for public power. SDS offers its expertise to APPA members with exclusive industry benchmark comparisons and insight, and with discounted pricing.

SDS has conducted research projects with more than 250 public power communities nationwide, in 36 states. No other research firm has interviewed more public power customers or potential customers than SDS, and no other firm has the breadth and depth of comparative industry benchmark data.

To maintain your customers' loyalty, you must exceed their expectations. The most reliable way to know what customers expect is to ask their opinions. Yes, public power is renowned for low-cost, reliable and customer-friendly service. But when they communicate with local, state and federal officials about the benefits of public power, they need hard data to back our claims. SDS provides that data better than any other firm.

SDS employs our own certified agents to conduct telephone surveys. These qualified agents are trained and supervised using the highest standards, and each agent has been certified for interviewing the customers of power utilities.

Utilities have the ability to contract with SDS for research services with an APPA discount, and additional discounts apply for aggregated or group projects.

The aggregated research project strengthens the link between JAA or state association and its members, generating region-wide assessments of customer satisfaction and confirming public power's strength in the local marketplace. These projects also offer individual utilities greater insight into the strategies, priorities and operations of their public power colleagues.

Contact SDS today for more information on partnering with us to get the customer insight you need for your utility.

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  • Power Clients

Testimonials

"From the first phone call inquiring about their employee perception services to the actual presentation of the results to our staff, the SDS Research team has been thorough, obliging, on time, within budget and absolutely a delight to work with. They were more than willing to work with us on all aspects of the survey and provided the much needed "impartial, third party" presence we needed to assure our employees that their concerns would be handled in a totally professional manner. Thanks to your entire team for making our survey a meaningful experience for our entire organization."

- Richard J. (Dick) Salentine, SPHR Manager of Support Services, ElectriCities of North Carolina, Inc.

"Bandera Electric Cooperative Inc. has engaged the services of SDS Research for many years. The staff at SDS is committed to providing professional customer service. Their proven experience and expertise in assisting BEC with a well rounded report enables our Cooperative to better support our members. SDS provides the details which allow BEC to utilize it as a benchmarking tool and a higher level of customer service can be provided to our members."

- Debbie Corley, Member Relations Supervisor, Bandera Electric Cooperative, Inc.

"Working with SDS Research on our latest customer survey was an exceptionally positive experience from beginning to end. The Alert Program allowed us the opportunity to respond immediately to customers’ issues or concerns. The survey results were presented in a clear, personalized, professional manner. We look forward to working with SDS Research again the future."

- Jessica DeWitt, CP-TEL

"Our company, Venture Communications, has been using TouchPoint Tracking provided by SDS Research. As we made the decision to implement the program, we found that we were unable to make this type of follow-up call for less than what SDS Research charges. It is a very cost effective option for this type of customer feedback. SDS has been responsive to our needs, and has customized several aspects of the reports based on our request. I have been satisfied with the service, and the quality of the information we are receiving."

- Rod Kusser, Member Service Manager, Venture Communications Cooperative

"We were looking for a company with a proven track record and an understanding of Public Power. SDS has that track record and we were pleased with the focus and attention they put forth to customize our member survey to meet our objectives. The process of contacting and conducting the interviews was handled in a professional manner. SDS also provided routine status updates along the way, stayed on budget, and prepared a quality presentation report."

- Mark Otersen, Division Director, Marketing, ElectriCities of N.C., Inc.

"In conducting our yearly customer survey, SDS Research has demonstrated a high level of professionalism and responsiveness in supporting the objectives of our company. Survey work has been implemented with virtually no negative feedback from participating customers. I recommend you give serious consideration to using them for the valuable services they provide."

- Curtis Child, RC Willey Home Furnishings

"I can't say enough good things about the staff of SDS Research. They are experts at customer research. They bend over backwards to analyze survey results and to make specific recommendations. They are very knowledgeable about customer research."

- Barry Echols, Marietta Power & Water

"SDS Research provides a quality customer service training program and great service at a very reasonable price."

- Bob Fugett, IID Energy

"It is not every day that I can wholeheartedly recommend a company. It is a real pleasure to be able to do so in this case. If you are considering a survey of your customers, I believe SDS can deliver the best product and the best value obtainable."

- Ken Spradlin, Clarksville Department of Electricity

"SDS performed exemplary work in all facets. Their proposal was easy to understand and the quote was very competitive. The project started on schedule and was wrapped up right on cue. We couldn't ask for more; you stayed on schedule and on budget. We recommend SDS to anyone and would be glad to share our experience with anyone. Thanks again for the outstanding work!"

- Ken Spradlin, Clarksville Department of Electricity

"Thank you all for being so responsive and flexible with our requests. The information we are getting from this survey is really great and I think the change in the process is enabling us to repair some relationships we would not have had the opportunity to address otherwise."

- Jennifer Brannen, Director of Marketing, Customer Service & Retail